Saturday, October 29, 2011
Get online to drive the growth of your small business
Or maybe you've already got a website for your small business, but it's not generating anywhere near the type of traffic and prospects that you had hoped
There is absolutely no question that online marketing is one of the keys to the future growth and even viability of your small business ......and it's not just for the big corporate end of town. But you've got to get educated in how to leverage Internet sales and marketing for your business. And I've come across a great non-commercial resource site that can help you
The Australian Government has an online resource to help Australian small businesses understand how the Internet can benefit them. At the Winning Business Online website, there is a training program offered that is funded by the Australian government that helps businesses who are yet to get online, or they may have an existing online presence but are needing to improve their understanding and skills. The site offers free and low-cost seminars.
Watch out for people promoting expensive Internet marketing and SEO services - there is much you can learn and do yourself.
For more than the past five years, online marketing has definitely been driving the growth and success of my management training business - I was self-taught and I'm certainly not a tech. You can learn to master this. For some more tips on website and online marketing, see SEO for Small Business