- What is Google PR?
Google PageRank (PR) is a numerical value assigned by Google to an individual webpage which reflects in broad terms, its view of the importance of the page. The PR is a whole number between 0 and 10. The more popular a websites in the view of Google, the higher the PageRank number out of 10. The relatively least popular or unimportant pages have a PageRank of 0.
There are many factors assessed by Google as part of the algorithm it uses to determine PR. Some of the important factors are recognised to include the number and quality of sites that "backlink" to the page, as well as the PR of those linking sites themselves.
- Why bother about PR?
In other words, it's in your interest to learn as much as you can about how Google evaluate websites if you are going to be successful in lifting the visibility of your site in the eys of Google and other search engines. Your potential customers are very unlikely to discover you if you are not appearing on the first page of search engine results.
- Want to check your website's Google PR?
- Internet marketing and your small business website
Internet marketing applies the same principle when competing in the online world. You must be able to evaluate the websites of your leading competition and determine how you can differentiate your website from theirs - but in the eyes of search engines such as Google.
Search engine marketing involves identifying online opportunity gaps. This is where there is a lack of strong competition from other websites for key words that could be used by people when searching for your type of business.
By way of example only, imagine there could be strong online competition from competitor websites who have been built to target the popular search term "roof repairs". And yet no such depth of competition exists for the more specific search term "roof tiles repaired". Although this search term may not be entered as frequently, you may be able to dominate it because of the lack of competition.
You may discover that even though the search term "roof tiles repaired" may be less popular in frequency of use, this is more than compensated for by gaining a higher Google listing for your website with this niche term. Accompanying this could well be the gain of a higher Google PR. And you may find that this results in more calls and enquiries from potential customers who have found your website, because your website appears on the first page of search engine results.
So in a nutshell - before you can be found by your prospective customers in the online world, you must gain a profile with Google.
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If you are interested in some more marketing tips, visit Marketing for Small Business