Monday, September 5, 2011

Small Business - Standing out from the crowd

Unless you really have found yourself a niche, it can be quite a crowded marketplace when you're in small business, can't it?

So how do you stand out from the crowd and get your business noticed. Particularly if you don't have a big marketing budget.

If you've ever wondered this, then you're not alone. Every small business owner knows that you can't make a sale until people know you're there.

One small business marketing strategy is to get actively involved in your local community and establish yourself as a bit of nn "expert", offering to speak to groups, organizations, and associations.

Give great advice that can help your audience , and only very briefly make reference to your business. If you have an informative and educational message that is delivered effectively, you will create a roomful of advocates who promote your business Public speaking can be great free advertising and a great networking opportunity. So even though you might not be comfortable with it now, with some guidance and experience you can develop your public speaking skills. If you are located in Melbourne, and are seeking some appropriate training, visit Presentation Skills Course Melbourne

Another tip to help you stand out is to explore whether you have a  customer that could also become a supplier..In other words, if you find yourself (or know of someone else) needing a cleaner, a printer, office furniture, painter or tiler - see if you might have a customer who can help. Spend some time building relationships with your customers and find out what they do.. Your customers will love you if you can put business their way ........ the referrals you provide can lead to win-win outcomes.

Another way of standing out in a crowded marketplace is to do what you say you're going to do, and when you say you're going to do it. By ensuring that you and your staff deliver on your promises will be a sure fire way to build customer loyalty.

And the final small business marketing tip is to differentiate yourself from your competition. If your competitors are all promoting on price, then you should aim to promote your business by adding extra value. What can be added to your products or services instead of cutting your price? Maybe you could consider a complimentary gift card, an extra room of cleaning, complimentary cup of coffee, pen, notepad, diary or a car wash.