Like it or not, social media is now an essential part of the small business marketing landscape.
Statistics and surveys reveal that more than 85% of people under the age of 35 are using Facebook and / or Twitter. If the users of Facebook were a country, it would represent the third largest population in the world.
If your small business does not have a strong online presence, then it is likely that your competition will be found ahead of you when your prospective customers are conducting an online search for your services or product.
In previous posts, we've explored the importance of ensuring the website of your business is search engine optimised (SEO) - however just as important is that your small business has an active presence in social media.
It's easy for your business to set up a Facebook page, but just make sure it has some educational or informative content regularly uploaded so that people want to bookmark your site and return to it. The potential for interaction with your business through social media is a way that you can start to build a relationship with prospective customers ..... and people prefer to do business with those they know and trust
Have a look at this video, that offers a compelling case to ensure your small business incorporates the use of social media in your internet marketing plans