And Jo Macdermott has been at the forefront of guiding businesses through many of these changes. She is the Chief Marketing Consultant at Next Marketing, a marketing agency for SME's based in Melbourne, Australia. She describes herself simply as someone who works closely with business owners “who are looking for a better ROI for their marketing spend”. I asked Jo to share some of her own small business story with us …..
2. What have you found most rewarding about running your own business?
3. What about some of the challenges or frustrations you’ve had to deal with?
4. You’ve specialised in marketing for more than ten years – how should a small business approach developing a digital marketing strategy?
My preferred channel for my business is LinkedIn, I really like that it isn't full of what people are having for lunch or pictures of coffee. Over the past several years I have found LinkedIn to be highly effective, given the demographic that I want to connect with. Especially when this strategy is further combined with face to face networking. Ironically, just today I received a website enquiry from a contact that I met at a networking function six months ago, who has been following my content on LinkedIn. Bingo …..
Patience is typically needed here – don’t expect a new contact to immediately start generating business for you. Work on building a relationship first.
A small business owner simply can't afford to ignore social media and digital marketing, so really try to understand what platform is best suited for your business and then go for it!! Invest in some professional advice if you're not sure .... But there's a lot of educational resources freely available on the internet for those who prefer to handle their digital marketing themselves.
Google generates many leads for me because of my high search result ranking – but this must be combined with a great website. And all of these things combine to provide a boost to my email marketing efforts. … A digital marketing strategy comprises many actions that must be inter-connected and therefore require considerable forward planning and co-ordination.
Thanks to Jo, for sharing your story. And if you want to learn more about getting a higher search engine result for your small business, then take a look at Getting Your Website Found By Google
About the author Brian Carroll is the founder of a management training company Performance Development, based in Melbourne, Australia. He is a qualified psychologist, experienced leadership coach and an engaging presenter, with a passion for helping people develop their full capabilities. He regularly delivers management courses in Sydney