When I attend small business networking events, it again seems that many of the conversations end up making reference to websites and internet marketing and what people are doing in an attempt to improve their site’s ranking in search engine results.
I'm sorry to have to say that, even though your website may have been built by a professional graphic designer or website developer and equipped with all of the bells and whistles - they may not necessarily have constructed it on a solid foundation of SEO principles .
There is no question that search engine optimisation (SEO) is one of the most successful strategies for online success. It is based on ensuring that both your website design and construction is aligned with the criteria that search engines use to evaluate websites. This evaluation will then enable the search engine (Google, Bing, Yahoo, Ask ….) to determine how relevant your site might be for keywords that can be entered as search terms.
I am convinced that the best SEO practitioners are worth their weight in gold. My experience over the past ten years confirms for me that both the success of my business – and at times, the lack of it – has been directly proportional to the search engine performance of my various websites. An analysis of your site for SEO purposes should identify both on-page and off-page issues that you can action in order to improve search engine ranking performance.
Also I did not like being told what to do by other people. That was the clincher. In my life as an employee I had more than once criticised upper management. So I decided it was time to put up or shut up. The one thing I knew that I was really good at was explaining the benefits of complex technology to business people.
Associated posts - Starting Your Own Business and Social Media Marketing
Brian Carroll is the founder of Performance Development, a corporate training company in Melbourne, Australia. He is a qualified psychologist, experienced management coach and an engaging presenter, with a passion for helping people develop their full capabilities. You can find out more about Brian at his Google + profile